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Doubling Down on Success – Double Point’s SEO Growth

Client Background

Client Name: Double Point
Industry: Accounting Firm
Primary Market: United Kingdom
Project Duration: 6 months

Double Point, a UK-based accounting firm, faced significant challenges in improving their keyword rankings. This case study explores how our strategic approach led to an increase in keyword rankings from 3 to 176, highlighting the methodologies, challenges, solutions, and outcomes of this successful project.

Double Point specialises in providing comprehensive accountancy services tailored to companies, sole traders, and partnerships of all sizes across a variety of industries. With a wealth of experience gained from previous experience working with prominent accountancy firms worldwide, they have honed their practice to assist businesses in meeting regulatory deadlines, fostering sustainable growth, and enhancing overall performance.

Objectives

  1. Increase Keyword Rankings: Achieve a substantial improvement in keyword rankings across search engines, particularly in the UK market.
  2. Boost Organic Traffic: Enhance organic search traffic to the website.
  3. Strengthen Brand Visibility: Increase online visibility and brand awareness within the accounting sector.

Implementation

The project was divided into three phases:

  1. Initial Audit and Strategy Development:
    • Conducted a comprehensive SEO audit.
    • Identified target keywords and developed a tailored SEO strategy.
    • Rebuilt the website to align with SEO best practices and targeted relevant accounting keywords.
  2. Content Creation and Optimisation:
    • Published four high-quality, keyword-rich content pieces each month.
    • Optimised existing content for target keywords.
    • Built links to the website from relevant accounting sites to increase topical authority.
  3. Monitoring and Continuous Improvement:
    • Regularly monitored keyword performance and traffic analytics.
    • Adjusted strategies based on data insights and industry trends.
    • Conducted technical SEO improvements to enhance site performance.

Results

Keyword Rankings:

  • Initial Keyword Count: 3
  • Final Keyword Count: 176
  • Increase in Keyword Rankings: 5733%

Organic Traffic:

  • Initial Organic Traffic: 2,000 visits/month
  • Final Organic Traffic: 12,000 visits/month
  • Increase in Organic Traffic: 500%

Brand Visibility:

  • Significant increase in brand mentions across various platforms.
  • Enhanced presence in industry-specific forums and blogs.

Challenges and Solutions

  1. High Competition for Target Keywords – Focused on long-tail keywords initially to build authority before targeting more competitive terms.
  2. Limited Content Resources – Partnered with freelance content creators and utilised AI tools to generate quality content efficiently.
  3. Technical SEO Issues – Conducted a thorough technical audit and implemented necessary fixes, including improving site speed and mobile optimisation.

Conclusion

The strategic SEO efforts led to a remarkable increase in Double Point’s keyword rankings from 3 to 176, significantly boosting their organic traffic and online visibility. This case study demonstrates the effectiveness of a well-planned and executed SEO strategy, driven by data insights and collaborative efforts.

Recommendations for Future Improvement

  • Continuous Monitoring: Regularly monitor keyword performance and adjust strategies as needed.
  • Content Expansion: Continue to create high-quality, relevant content to maintain and improve keyword rankings.
  • Technical Upgrades: Stay updated with the latest SEO tools and technologies to ensure the website remains optimised.