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Link Building Services
We recognise the critical role that high-quality backlinks play in boosting organic visibility. Since links are still one of the most significant ranking factors, we focus on building strong backlink profiles with valuable, top-quality links from authoritative sites.
Establish Digital offers top-tier link-building services from our London headquarters
We understand the harm that poor link-building can cause. Many of our clients have come to us after suffering the consequences of spammy link tactics from previous agencies, and we’ve successfully revitalised their websites.
At Establish Digital, we deliver link-building strategies that establish brand authority, helping to secure first-page keyword rankings even in the most competitive Google search environments. Our approach also drives referral traffic and generates valuable online PR exposure.
Don’t just take our word for it
How we approach link building
Strategic Partnerships and Outreach
We focus on building long-term, strategic partnerships with authoritative websites and influencers within your industry. We don't rely on low-quality or spammy links. Instead, we craft personalised outreach campaigns that secure high-quality, relevant backlinks. These links not only improve your search rankings but also enhance your brand's reputation and visibility across key industry platforms.
Content-Driven Link Building
Our approach centres on creating valuable, shareable content that naturally attracts high-quality backlinks. We collaborate with your team to develop insightful articles, infographics, and interactive content that resonates with your audience and industry influencers. By producing content that others want to link to, we help build a robust backlink profile that strengthens your website’s authority and drives sustained organic traffic.
Data-Driven Link Analysis and Recovery
We leverage advanced tools and analytics to assess your current backlink profile and identify opportunities for improvement. We perform a thorough audit to remove harmful or low-quality links that may be dragging down your site’s performance. Then, we execute a targeted link-building strategy based on data insights, ensuring every link contributes positively to your SEO goals. This meticulous approach not only improves rankings but also safeguards your site against potential penalties.
Where do we source backlinks from?
Strategic Backlink Sourcing
At Establish Digital, we’ve invested considerable time and resources into building connections with some of the most influential platforms across the digital landscape. Our commitment to quality ensures that the backlinks we create come from reputable sources that genuinely enhance your website’s authority and visibility.
Expert PR and Outreach
Our Digital PR and outreach teams have established strong relationships with journalists from leading publications such as The Guardian, The Times, BBC News, CNN, Sky News, Newsweek, and Forbes, among others. Additionally, we actively contribute to high-traffic blogs and online outlets. These quality endorsements have propelled our clients to excel in search rankings for both highly competitive short-tail keywords and a broad range of long-tail keyword phrases.
FAQs for our Link Building Services
What is Link Building?
Link building is a critical element of SEO where Google essentially outsources its quality control to website publishers through link-based metrics. When one website links to another, Google views this as a quality endorsement. High-quality sites, which rely on their reputation for revenue, are selective about the sites they link to, ensuring they only connect to other reputable sources. For example, if The Guardian links to a low-quality site, it risks damaging its own brand by providing a poor user experience. Google recognises this and assumes that trustworthy websites perform due diligence on their outgoing links. Therefore, if a prestigious site like The Evening Standard links to you, Google interprets this as a vote of confidence and is more likely to rank your site favourably.
Why is Link Building Important for SEO?
Alongside exceptional onsite content, backlinks remain one of the most significant ranking factors in search engine optimisation. A high-quality backlink acts as proof to Google that your site has passed the rigorous quality checks of the linking site. The more high-quality backlinks a site has, the better its chances of performing well in search results. Additionally, link building can increase referral traffic, boost brand awareness, and encourage search engines to crawl and index specific pages on your site.
What is Considered a High-Quality Backlink?
A high-quality backlink should naturally fit within the context of the article and not be inserted solely for the purpose of gaining a link. These links should come from reputable platforms that are both topically and geographically relevant to the site they are linking to. Moreover, the user experience should always be prioritised, meaning that any links included should complement the content and offer genuinely valuable resources or insights to the reader.
White Hat vs Black Hat: What’s the Difference?
White hat link building refers to practices that comply with Google’s guidelines, focusing on quality and relevance. In contrast, black hat link building involves obtaining low-quality links solely to manipulate search engine rankings, which violates Google’s Spam Policies and risks penalties. White hat methods aim to build a sustainable, long-term SEO strategy, while black hat tactics may offer short-term gains but with significant risk.
What is Google Penguin?
Google Penguin, introduced in 2012, was an algorithm update designed to reduce web spam by penalising websites that used black hat techniques to manipulate rankings. This update penalised sites that violated Google’s Webmaster Guidelines and rewarded those with strong, high-quality link profiles. While sites previously hit by Penguin penalties saw significant drops in rankings, Google now typically “devalues” spammy links rather than outright penalising the entire site.
What is Broken Link Building?
Broken link building involves helping webmasters fix broken links on their sites by suggesting your content as a superior replacement. This can include reclaiming links that once pointed to your site but no longer do, or reaching out to webmasters to notify them of broken links and recommending your updated resource as an alternative. This approach not only aids the webmaster but also helps to build valuable backlinks to your site.